Endless Creations was founded in 1999 as an engineering and trading company. With an entrepreneurial approach, the company started by importing, marketing, and selling Diesel fuel/water separators. Recognizing the growing trend of predictive and preventive maintenance for heavy-duty vehicles and the industrial sectors, the company succeeded in offering its customers smart solutions that achieve optimum operations, reduced downtime for their equipment and better maintenance cost. These solutions included special diesel engine parts and analysis of used oil.

In 2007, Endless Creations added speed limiters to its products portfolio and developed this division over the years which now includes vehicle GPS tracking and fleet management solutions with more than 10,000 vehicle installations.

In 2010,Endless Creations decided to incorporate premium lubricants into the products portfolio, as a result of the extended knowledge in used-oil analysis and different Lubrication applications in Africa, middle and far east regions, and it became the core business ever since.

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In 2015, Endless Creations developed a new dynamic business model to achieve sustainable growth objectives. In 2017, it expanded its products portfolio to include batteries and automotive aftermarket parts in 2018.

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In 2020, Endless Creations built its showroom & training facility next to its management premises and invested heavily in team organization, development, and digital transformation infrastructure.

In 2022, the company started implementing a top-notch integrated ERP system to support its expansion and ensure a flawless team and customer experience. Later the same year, Endless Creations launched its retail services arm “ElCatalog”.

To Pursue connecting ideas and applications to achieve endless expansion in different sectors and markets, while creating, developing and maintaining a seamless experience for our team, our customers and our partners.

Innovation and Excellence

Customer-Centric and Reliable Service

Collaboration and Integrity

Team Empowerment and Knowledge

Sustainability and Growth